From Mx. Neat and Tidy to Order from Chaos
A Rebrand That's Been Waiting to Happen
Jo de Serrano OBE DUniv
2 min read


The Name That Was Already There
I'm thrilled to announce that Mx. Neat and Tidy is becoming Order from Chaos, and if you've ever spoken with me about your home, you'll probably understand why.
Here's what kept happening: whether in discovery calls, networking events, or casual conversations, people would describe their homes to me using the same word over and over again. "My house is just chaos." "It's complete chaos." "I need help with the chaos."
And when I explained what I do? I'd say things like, "I bring order to chaos" or "I create systems from chaos." It was in my pitch. It was how I naturally described my work. It's what I've been doing my entire working life – from humanitarian crisis management to home organisation, I've spent decades creating calm, functional systems from overwhelming situations.
The truth is, "Order from Chaos" has always been the heart of what I do. This rebrand isn't changing direction, it's finally naming what was already there.
What This Means (and What It Doesn't)
Let me be clear about what's changing and what isn't.
What's NEW:
Business name: Order from Chaos
Website: www.order-from-chaos.co.uk
Email: hello@order-from-chaos.co.uk
A brand that immediately tells you what I do
What's STAYING THE SAME:
Me! Same person, same OBE, same Honorary Doctorate, same decades of systematic project management expertise
The same practical, functional approach that works when executive function is compromised
The same understanding of neurodivergence, perimenopause, and how overwhelm really works
The same quality service you've come to expect
My pronouns and identity, for those who don't know, "Mx." is a non-binary honorific, and I am non-binary. That hasn't changed, and neither have I
I'm still the same person who applies humanitarian crisis management skills to your overwhelmed home. I'm still the declutterer who understands that you don't need judgement, you need practical systems that actually work for your brain.
What You Need to Do
If you're an existing client:
Your contact details, service agreements, and everything else remain exactly the same
The old Mx. Neat and Tidy email will forward to the new address, so you won't miss anything
No action required on your part, though I'd love it if you updated your contacts!
If you're new here:
Welcome! You've found me at the perfect time
Explore the new website at www.order-from-chaos.co.uk
Book a discovery call to discuss how we can bring order to your chaos
Looking Ahead
This rebrand represents something I'm genuinely excited about: a name that immediately communicates what I do and who I serve. Whether you're a busy professional drowning in paperwork, someone navigating perimenopause brain fog, or a neurodivergent person struggling with executive dysfunction, you need someone who can create calm, functional systems from overwhelming chaos.
That's what I've always done. Now the name finally says it.
Here's to order. Here's to clarity. Here's to the chaos becoming manageable, one system at a time.
Jo
Order from Chaos
hello@order-from-chaos.co.uk
www.order-from-chaos.co.uk
Order from Chaos
Direct Approach. Bespoke Solutions.
© 2026. All rights reserved.
Registered Address: 71-75 Shelton Street, WC2H 9JQ Company Number: 14974139
Based in Croydon, serving London, the Home Counties, and South East England, with virtual services available worldwide. See areas covered here
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