Home Staging


Buyers make up their minds in the first few seconds, before they’ve looked at a single room properly. Before they’ve opened a cupboard or tested a tap. They feel it, whether this place could be theirs. Your job as a seller is to make sure that the feeling is YES.
That’s what home staging does, and it’s why staged properties consistently sell faster and for more than their unstaged equivalents. If you want to give someone that yes feeling, that's where I step in.
Jo de Serrano OBE | APDO Member | DBS Cleared | Fully Insured
APDO is the UK's professional association for declutterers and organisers, with a code of ethics which all members must uphold.
Buyers Make Up Their Minds in the First Few Seconds


What I Do
I work through every room in your property, decluttering and organising so that the space looks its best for photography and viewings. I use your existing furniture and belongings, working with what you have to present the property at its most appealing.
Pre-listing declutter of all rooms, including the loft, garage, and outbuildings
Furniture arrangement optimised for space and flow
Styling of surfaces, shelving, and key focal points
Advice on items to remove or store ahead of viewings
Coordination with estate agents on viewing schedules
Donation and disposal of items no longer needed
Working With Estate Agents
If you are selling through an estate agent, home staging is one of the most effective things you can do before listing photographs are taken. Many sellers find that their agent is delighted to recommend staging as part of the preparation process, it makes their job easier and the property more saleable. If your agent hasn't mentioned it, it's worth raising it with them. I'm happy to liaise directly with your agent once we're working together, making the process as smooth as possible for everyone involved.
Pricing
Home staging is priced per project following a free discovery call and depends on the size of the property and the scope of work involved. Most projects are completed in one or two days. Home Staging can increase your home's sale value by between 8 and 10%
Serving London, Surrey, Kent, Sussex, and the wider Home Counties.


Just a 15-minute conversation. No tidying required beforehand. No commitment, no sales pitch, just a chat about where you are and how I can help.
We accept card payments, Klarna, Revolut Pay, Pay By Bank, and PayPal, including buy now, pay later options.
Testimonial
Thank you so much Jo for organising my kitchen- it is now beautifully organised and a total joy when I open up my cupboards! Jo turned up with storage solutions, a label maker and whizzed through the project with focus and enthusiasm. I highly recommend!!!
Laura, Finchley - December 2025
Prefer virtual support instead? Want moving day support? Need more information? Contact Me, or check out my Services
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Registered Address: 71-75 Shelton Street, WC2H 9JQ Company Number: 14974139
Based in Croydon, serving London, the Home Counties, and South East England, with virtual services available worldwide. See Areas I Cover
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